It looks like it’s all change for the James Bond franchise, as the next instalment, Skyfall is going to be shown on IMAX screens.It’s hard not to think that Mission: Impossible-Ghost Protocol‘s near $700 million gross had something to do with this.
Check out the press release below:
“Los Angeles – February 23, 2012 – IMAX Corporation (NYSE:IMAX; TSX:IMX), Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment today announced that the long-awaited next chapter in the famed James Bond franchise, SKYFALL, will be released in IMAX® theatres simultaneously with the film’s international release on Oct. 26, and its domestic release on Nov. 9, 2012. This is the first IMAX installment of the iconic Bond film franchise.
In SKYFALL, Bond’s loyalty to M is tested as her past comes back to haunt her. As MI6 comes under attack, 007 must track down and destroy the threat, no matter how personal the cost.
SKYFALL marks the return of Daniel Craig as Ian Fleming’s James Bond 007, as well as Judi Dench reprising her role as M. The film also stars franchise newcomers Ralph Fiennes, Javier Bardem and Naomie Harris. The film is directed by Sam Mendes from a screenplay written by Neal Purvis & Robert Wade and John Logan. Michael G. Wilson and Barbara Broccoli are producers.
“SKYFALL will be the cool, must-see event release of the fall, and releasing the film in IMAX only reinforces that,” said Rory Bruer, President, Worldwide Distribution for Sony Pictures Worldwide Marketing and Distribution.
“It is fitting that with SKYFALL marking the 50th Anniversary of the James Bond franchise, we celebrate in epic style and what could be more larger-than-life than IMAX joining the festivities,” said Gary Barber and Roger Birnbaum, Co-Chairman and Chief Executive Officers of MGM.
“It is an honor and a privilege to be a part of this legendary franchise, whose iconic characters and electrifying action will only be amplified in the IMAX format,” said Greg Foster, Chairman and President, IMAX Filmed Entertainment. “We are excited to rejoin forces with our friends at Sony Pictures Entertainment and MGM and so pleased to work with Michael G. Wilson, Barbara Broccoli, and Sam Mendes to bring their vision to IMAX and Bond fans around the world.”
The IMAX release of SKYFALL will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX’s customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.”