On a superficial level Bruce Springsteen‘s Jeep advert, The Middle might be intended to sell you an automobile – but it’s much more than that. It’s a piece intended to reunite a broken United States of America.
The advert – Springtseen’s first – made its debut during the 2021 Super Bowl. It was directed by Thom Zimny, the man behind most of the singer/songwriter/American icon’s video and film output over the last two decades, including last year’s Letter To You.
The Middle is a powerful short film, a tone poem about hope and a meditation on discovering something which has been lost. That’s pretty deep – and it only lasts two minutes.