The Great Escape: New IMAX Poster For NO TIME TO DIE Has A Serious Touch Of The Steve McQueens

At this point it’s pretty much a given that we all think Daniel Craig reminds us of the great Steve McQueen. Therefore, it’s pretty interesting that this new IMAX poster for Craig’s final James Bond film, No Time To Die seriously riffs on the iconic motorbike sequence from the McQueen classic The Great Escape

Take a look at the above pic of Steve McQueen from the 1963 John Sturges movie and the below poster featuring Craig and tell me that McQueen wasn’t mentioned in the marketing meeting when they came up with the poster concept for this latest 007 adventure!

Filmmaker Cary Joji Fukunaga captured select sequences of No Time To Die using IMAX’s extremely high-resolution 15/70mm film cameras to deliver IMAX audiences greater scope and breathtaking image quality. Only in IMAX cinemas will audiences see the film the way it was creatively intended, as the scenes shot with IMAX film cameras will expand vertically to fill the IMAX screen, providing audiences up to 40% more of the image with unprecedented crispness, clarity and colour for a truly immersive experience.

In addition to being shot with IMAX film cameras and the exclusive expanded aspect ratio, the IMAX release of No Time To Die will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX’s customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.

About No Time To Die

In No Time To Die, Bond has left active service and is enjoying a tranquil life in Jamaica.  His peace is short-lived when his old friend Felix Leiter from the CIA turns up asking for help. The mission to rescue a kidnapped scientist turns out to be far more treacherous than expected, leading Bond onto the trail of a mysterious villain armed with dangerous new technology. 

From EON Productions and Metro Goldwyn Mayer Studios (MGM) and Universal Pictures International, the film is directed by Cary Joji Fukunaga and stars Daniel Craig, who returns for his fifth film as Ian Fleming’s James Bond 007.

No Time To Die opens in UK IMAX cinemas from April 2 2020 through Universal Pictures International, and in the U.S on April 10, from MGM via their United Artists Releasing banner.