Come gather ’round people
Wherever you roam
And admit that the waters
Around you have grown
And accept it that soon
You’ll be drenched to the bone
If your time to you is worth savin’
Then you better start swimmin’ or you’ll sink like a stone
For the times they are a-changin’
The long-delayed film will be priced at $29.99 – that’s on top of the monthly $6.99 subscription price. It will arrive on Cinema screens where Disney Plus isn’t available.
In an earning call, Disney’s CEO Bob Chapek said “We’re looking at ‘Mulan’ as a one-off as opposed to saying there’s some new business windowing model that we’re looking at.”
Director Niki Caro’s film was originally scheduled to open on 27 March – the premiere on 9 March was one of the last big movie events before the outbreak of the COVID-19 pandemic gripped the globe.
Disney hopes that the film will help attract even more subscribers to Disney Plus (it already has 60.5 million), while also testing the waters for a detachment from theatrical releasing. We thought Trolls: World Tour and Artemis Fowl were the big tests – but Mulan is the film which will really see if there will be a total paradigm shift.