The 25th James Bond film, No Time To Die was just about to reach its marketing campaign climax as the film neared its 2 April 2020 UK release date. However, Daniel Craig‘s final James Bond adventure has been pushed back seven months as the coronavirus continues to spread across the globe.
The Cary Fukunaga-directed film will now be released in the UK on 12 November, and in the US on 25 November. No Time To Die was scheduled to have its world premiere on 31 March at the Royal Albert Hall in London.
Here’s the official statement:
MGM, Universal and Bond producers, Michael G. Wilson and Barbara Broccoli, announced today that after careful consideration and thorough evaluation of the global theatrical marketplace, the release of No Time To Die will be postponed until November 2020. The film will be released in the U.K. on November 12, 2020 with worldwide release dates to follow, including the US launch on November 25, 2020.
This is a costly move, considering how much money has already been spent on the film’s marketing campaign, but those tens of millions are a drop in the ocean compared to how much money the film could potentially not bank due to the uncertainty of the global box office. China and South Korea cinemas are currently in lock-down and other countries could follow suit.
It’s very likely that other films will follow in 007’s exceptionally well-shod footsteps. These are scary times.