Delayed multiple times due to the COVID-19 pandemic, James Bond film No Time To Die was apparently shopped around to Apple, Netflix and other potential streaming buyers. MGM reportedly lost between $30 million to $50 million when the film was bumped from April 2020 to November 2020 and again when it was moved again to April 2021. It sounds like they’re eager to get some cash back on Daniel Craig‘s final outing as James Bond.
The studio was said to be looking for an asking price in the region $600 million for a one year play for the movie – a price which was balked at by the streamers. With a budget in the region of $300 million, No Time To Die would need to gross at least $750 million at the box office to get even. SPECTRE scored $880 million globally.
It’s unknown if Eon owners Barbara Broccoli and Michael G. Wilson would agree to the deal, which would also have to cleared by Universal Pictures, which has the rights to foreign distribution.
An MGM spokesperson responded to an article in Variety by staying:
“We do not comment on rumors. The film is not for sale. The film’s release has been postponed until April 2021 in order to preserve the theatrical experience for moviegoers.”
That’s not a denial – and it shows that the landscape of film distribution has really changed because of the pandemic. Bond movies usually have an older audience, one which will likely stay away from cinemas for quite some time. This is a way to make sue that the film brings in some cash to those waiting to see some profit from their investment.
Keep reading Movies In Focus for more on No Time To Die starring Daniel Craig, Rami Malek, Léa Seydoux, Lashana Lynch, Ben Whishaw, Naomie Harris, Jeffrey Wright, Christoph Waltz, Ralph Fiennes, Rory Kinnear and Ana de Armas.